![]() ![]() ![]() “Matched Audiences”: allows us to create public websites, which means to create remarketing lists based on our website pages that the user has visited. ![]() Interests: we can specify what member groups we want our audience to belong to as well as their member interests based on a predetermined list.Demographic characteristics: we can specify the gender and age of our ideal audience.Education: we can specify the fields of study, degrees and member schools, of our target audience.Job Experience: we can specify the job titles and job functions that interest us, as well as the job seniority we want from the professional, etc.Company: we can specify the company size (number of employees), the company industry, and the company name we wish to target, etc.But for now, let’s look at each attribute category: In the following sections, we’ll explain each attribute in detail. Public Attributes: allow us to specify what professional characteristics we want our audience to have such as their position, the size of their desired companies, and their desired industries. The way to target your potential customers on LinkedIn is divided into two large sections. All this information allows us to create campaigns aimed at our ideal buyer persona through LinkedIn’s advertising platform because we can fine-tune the professional profile we want to target. Then there are the groups in which you join. These are more than just the things you’ve written about yourself they’re the skills your contacts “endorse” because they think you master those skills. You’ve undoubtedly also told them about your educational background: courses, certifications, universities, etc. Is that the case for you? Surely you’ve told them what company you work for and in what role. We’ve all been putting our utmost faith in the LinkedIn platform by disclosing valuable information in our professional profiles when we register. Reach your potential customers with all the available LinkedIn Targeting Options: company size, company names, industry, job title, job function, job seniority, education, gender, age, member groups, interests, and more options explained below. ![]()
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